Ghost has partnered with Tinybird to bring real-time web analytics directly into Ghost.
Through this deep integration, detailed, cookie-free web analytics are available directly in Ghost Admin — powered by Tinybird, the analytics backend trusted by software developers to work at any scale.
Unlike other third-party tools, Ghost’s native analytics is fully integrated with everything you publish, giving you a complete picture of your engagement in real time — from how many people are visiting your site to which content is resonating most with your audience — all from the same place you publish every day.
Ghost(Pro)
If you’re on Ghost(Pro), web analytics are available automatically by default, no setup required — and can be turned off anytime from Settings → Analytics in Ghost Admin.
Self-hosting
To use native web analytics in a self-hosted environment, your site must be running Ghost 6.0 or higher using the Docker Preview installation method, with an active Tinybird account configured.
To get started, follow the Tinybird setup instructions in the Docker Preview setup guide.
