๐ Build with Ghost: Email is changing in a big way
Explore the new email requirements by Google and Yahoo to keep your Ghost newsletters ahead of the curve. Stay compliant with our tips, and discover why Casey Newton's Platformer has made the switch to Ghost.
Welcome to #13. In this month's issue:
- How new email requirements affect Ghost
- Portfolio inspiration, CSS tricks, and Copilot cheat codes
- Casey Newtown's Platformer moves to Ghost
New email requirements affect Ghost
Email has been around since the 1970s, but a lot has changed since the days of disco ๐ชฉ
In February 2024, Google and Yahoo are introducing new requirements that make email more secure and less spammy. These requirements fall under three categories:
- Authentication: Reliably know the source of your email
- Unsubscription: Stop getting unwanted emails easily
- Spam: Higher thresholds mean less spam in your inbox
We encourage you to check out the links above to learn more about these requirements, but we're going to focus here on what they mean for Ghost. (A version of this info is also available on our official Forum.)
Who's affected by these requirements?
By and large, these new requirements apply to Ghost publications that send newsletters to at least 5,000 recipients per day. If your publication falls under this threshold, these requirements donโt apply to you.
What do Ghost sites need to do?
The good news is that many Ghost sites are likely already compliant and donโt need to do anything ๐
- Update Ghost to the latest version. In recent releases, weโve updated Ghost to comply with these new requirements, including the ability for members to easily unsubscribe and better support for custom-sending domains.
- Configure DMARC records for email domains and confirm SPF and DKIM records are configured correctly. These records are set via your DNS, not via Ghost.
Will this affect my deliverability?
Google and Yahooโs new requirements are significant. These changes are being gradually rolled out and may initially encounter some speed bumps. With that in mind, we expect to see volatility in deliverability rates across the entire email industry for the next few months.
In the long run, though, this will be a big win for reputable newsletters with less cluttered inboxes, a better experience for readers, and more security for senders.
Where can I learn more?
- Our mail config docs have been updated to better explain how sending email addresses work in Ghost.
- Understand DMARC better with dmarcianโs guide.
- Googleโs full list of requirements.
- Yahooโs full list of requirements.
These new requirements promise a better email experience thatโs more secure and less spammy ๐
However, dealing with these requirements is complex. Visit the Ghost Forum with questions or if you're seeking additional guidance.
Ideas and tools ๐ ๏ธ
- Modern CSS is incredible, and these 5 CSS snippets have the power to change how you style your next theme.
- Building a portfolio? Check out 60 of the best designs from 2023.
- GitHub shares 10 unexpected ways to use Copilot, the AI code assistant.
- We've mentioned it before but the
dialog
element makes creating modals a breeze. Check out this guide to using the element. - The default styling for tables leaves a lot to be desired. Make your tables look beautiful with this guide by Mads Stoumann.
Platformer, now on Ghost
Casey Newton's Platformer recently migrated from Substack to Ghost. Read about why they made the switch.
Platformer publishes on social networks and their relationship with the world. They take on questions about the political, social, and technological impacts of these platforms.
If you ever wondered whether "the Taylor Swift deepfakes are a warning," whether "platforms killed Pitchfork," or whether "Facebook helps predators find each other," then you, like 140,000 others, will likely find the Platformer fascinating.
Sites featured in the Build with Ghost newsletter are discovered through our creator network, Ghost Explore. Itโs a way for creators and readers alike to discover their favorite new publications. Anyone running a Ghost site can add themselves to Explore to be featured throughout the wider Ghost ecosystem. If youโd like to be featured in this newsletter, add your site to Explore and reply to this email.
Thanks for building with us.
Have an idea for a Ghost tutorial? Reply to this email and let us know โค๏ธ
Looking for other creators and developers working with Ghost? Join the official Ghost Forum, where we talk about all things Ghost!